Responsible AI
We build travel technology with responsibility, putting people first. Our principles guide how we design, train and release AI features - fairly, safely and transparently. We believe AI should be a tool to empower travelers, broaden horizons and connect cultures, while respecting privacy, diversity and individual autonomy.
Our AI Principles
We treat everyone fairly and non-discriminatorily. We recommend destinations and experiences without bias.
- Diversity of destinations and experiences
- Testing to mitigate cultural and geographic biases
- Balanced representation of travelers
Systems monitored to operate within defined limits, focusing on safety and accuracy.
- Continuous verification of recommendations
- Quality monitoring of itineraries
- Updates with safety information
We protect data and provide clear privacy and sharing controls to users.
- Accessible privacy controls
- Granular sharing options
- Encryption of sensitive data
We design features that serve people with different abilities and needs.
- Accessible interface (WCAG guidelines)
- Filters for specific needs
- Accessibility information at points of interest
We explain when and how AI participates, and the factors that influence recommendations.
- Indicators of AI-generated content
- Explainability of recommendations
- Feedback channel for improvements
We take responsibility for the systems we build, with continuous improvement processes.
- Ethics committee for oversight
- Problem reporting channel
- Regular algorithm audits
Responsibility in AI is a journey. We keep learning, adapting and improving our practices so our technology benefits travelers and society as a whole.
Feedback and Participation
Your opinion is essential for our evolution. Send suggestions or concerns about how we apply our principles.
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